Girl Game Changer™ connects women to power. Launched by brand and communications strategist Davida E. Arnold in 2016, we are tasked with leveraging strategic relationships to level up economic and cultural capital by organizing and mobilizing on and offline communities to hone productivity and creativity. After over a decade in marketing, branding, communications and strategy, "I pivoted to launch my start-up. Why? Common (dollars) and common sense (cents)."
According to a game changing study by The Harvard Business Review, and noted in an article by Sylvia Ann Hewlett, Melinda Marshall, and Laura Sherbin, women and girls control $20T in global spending, yet are underrepresented in industries, laws and common culture.
"To capture a piece of this crucial new market, our research shows, companies must develop and deploy two kinds of diversity: inherent — meaning more women and people of color make up the workforce — and acquired, meaning leaders behave inclusively to foster the speak-up culture that unlocks a broad spectrum of perspectives and toolkits.
We're here for that.
Cause, yesss! xXd