Girl Game Changer™ (#GGC) connects power to culture. Launched in 2016 by Brand and Partnership Strategist Davida E. Arnold, #GGC is tasked with leveraging strategic relationships to level up economic and cultural capital by organizing and mobilizing online communities into offline connections. #GGC's plug? Deploying over a decade in brand, marketing, entrepreneurial and communications activation, strategy and experience to analyze the art of community building with data and heart to create real change.
According to a game changing study by The Harvard Business Review, and noted in an article by Sylvia Ann Hewlett, Melinda Marshall, and Laura Sherbin, women and girls control $20T in global spending, yet are underrepresented in industries, laws and common culture.
"To capture a piece of this crucial new market, our research shows, companies must develop and deploy two kinds of diversity: inherent — meaning more women and people of color make up the workforce — and acquired, meaning leaders behave inclusively to foster the speak-up culture that unlocks a broad spectrum of perspectives and toolkits,
We're here for that.
Cause, yesss! xXd