Girl Game Changer is an agile strategy and consumer marketing agency. Our campaigns invest in the social and cultural capital of girls and women of color. This strategy levels-up marketing for all customers. We build services that add value for brands invested in speaking with us, not for us.
We get us because we are us.
According to a game changing study by The Harvard Business Review, and noted in an article by Sylvia Ann Hewlett, Melinda Marshall, and Laura Sherbin, women and girls control $20T in global spending, yet are underrepresented in industries, laws and common culture.
"To capture a piece of this crucial new market, our research shows, companies must develop and deploy two kinds of diversity: inherent — meaning more women and people of color make up the workforce — and acquired, meaning leaders behave inclusively to foster the speak-up culture that unlocks a broad spectrum of perspectives and toolkits."
We are strategic girls.